TIME.com put out a list of the Top 100 Olympic Athletes to Watch.  Some notable names on the list are:

• 1. LeBron James
• 2. Dara Torres
• 5. Yao Ming
• 7-17. People I’ve never heard of
• 33. Kobe Bryant

Okay, maybe I have a Kobe Bryant/Lakers bias going, but I can’t imagine people wanting to watch Sara Khoshjamal (who? exactly) or Pascal Hens (huh?) over The Black Mamba.  I guess times have changed when Tae Kwan Doe and Handball players are gaining more recognition than an NBA player who is arguably the most popular active athlete today.